DESIGNING FOR
COMMUNITY
me. right now.
Multifaceted and permeable creative on a mission to make design better that makes people better.
DESIGNING FOR BUSINESS DEVELOPMENT
Role: Design Lead, Project Management
Cllient: Ankrom Moisan Architects
By utilizing InDesign and In5, we were able to create an interactive PDF for external client meetings that bridged the gap between a website and a PDF. While maintaining brand standards, we built a unique and one of a kind deck that kept Ankrom Moisan’s architects and interior designers introduction-ready for any occasion.
DESIGNING FOR COMMUNITY
Role: Illustrator, Client + Community Collaboration
Client: Salem Public Library
In unison with !Porque¡ Creative Agency, the Salem Public Library (SPL) committee’s goal was to revitalize their long standing outreach van with a new look and feel. This custom illustration encompasses the optimistic future and landmarks of Salem, Oregon. We received design feedback not only from SPL but also the Salem community.
DESIGNING FOR WOMEN HISTORY
Role: Design Lead, Project Management, Marketing, Photo+Video
Client: Ankrom Moisan DEIB Council
AMasterClass is an ongoing discussion dedicated to celebrating and sharing the knowledge, insight, and advice accumulated by the female leaders at Ankrom Moisan. In collaboration with the DEIB Facilitator, Dani Murphy, we do outreach, scripting, scheduling, filming and post editing of the series.
At the end of March we host a Watch Party where we invite friends an family to join the conversation. This series currently stands as the firms highest social engagement.
DESIGNING TO INSPIRE
Role: Design Lead, Environmental Graphics, Event Content Lead, Photo+Video
Client: Central City Concern and Food Lifeline
3rd year leading digital and print collateral for both Trivia Night by Food Lifeline in Seattle Washington and jAM by Central City Concern in Portland Oregon.
I lead creative direction, print management with local printers, graphic installation and capture content for our Instagram and LinkedIn accounts.
DESIGNING FOR THE FUTURE
Role: Graphic Lead, Project Management, Internal Stakeholder Collaboration
Client: Ankrom Moisan
The first of if its kind in Ankrom Moisan history, I had the pleasure of creating the framework and design direction for their first ESG Report.
The project involved in-depth exploration of effective layout strategies and the emotional impact of color choices. As a design firm, the report had to visually reflect who they are.
DESIGNING FOR PORTLAND
Role: Design Lead, Environmental Graphics, Client Relations
Client: Swagelok NW
Balancing Swagelok’s existing brand with the regional look and feel of the Pacific Northwest, new signs and graphics were developed for both the interior and exterior of their new Milwaukie location.
The signs on the exterior of the building itself embrace a Brutalist design, utilizing slab lettering and wrapping around the corner of the building to establish an impressive visual weight and presence. The text is lifted four inches to give it more dimension, a consideration that is emphasized in the sun when the sign’s shadow makes it appear even bolder.
As the first visual seen as someone enters the space, a logo sign mirrors the exterior signage, this time using chrome finishes, LEDs, and the sign’s distance from the wall to play with light instead of shadow. Maintaining the sophisticated atmosphere that was brought over from other Swagelok offices, elements of the Pacific Northwest’s outdoorsy aesthetic are added to the space through wall graphics that show the course of the Columbia River in Swagelok’s signature blue, linking the brand with the region in a very subtle, yet harmonious and professional, way.
Growing Expertise
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What started as a creative outlet resulted in a career to inspire through mentorship and continued learning.
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While I enjoy working within established brand guidelines, my true passion lies in building brands from scratch. By transforming client stories, missions, and visions into unique creative directions, I deliver highly effective branding. For me, the collaborative experience is just as rewarding as the final result, driving my continued professional growth.
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I bring more than just creative talent, I bring a proactive, process driven mindset. With years of experience leading design initiatives from concept to delivery, I excel at organizing chaotic workflows, facilitating team collaboration, and managing stakeholder communication. Versed in Notion and Monday.com I enjoy turning concepts into concrete outcomes. By working backwards my goal is to make the creative process seamless, efficient, and successful.
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As a Mexican American immigrant, I believe my innate empathy guides me to create impactful, human-centric designs that resonate on a deeper level. This emotional intelligence, combined with my technical expertise, allows me to bridge the gap between creative ambition and practical results. I believe with the rapid growth of AI, a successful senior designer must possess adaptability, profound empathy, and a growth mindset to symbiotically work alongside future technology.
